About

For over a decade, Kijoo has explored the intersection of visual craft and user-centered design, working across fashion, technology, finance, and e-commerce to create digital experiences that balance aesthetic excellence with strategic intent. Her practice spans visual UX design, brand systems, marketing design, illustration, and art direction, bringing a multidisciplinary perspective to every project.

Kijoo's approach is rooted in a belief that exceptional digital design requires both meticulous craft and an understanding of user needs and business goals. Whether designing accessible component libraries, optimizing digital experiences for conversion, or creating cohesive email systems, she merges visual storytelling with strategic thinking to drive measurable impact.

Her foundation in fashion design instilled a deep attention to detail and understanding of how design creates emotional connection and drives desire. Today, she applies these principles to digital products, ensuring every interface is not only functional and accessible, but visually compelling.