Challenge
Café du Cycliste needed a flexible, scalable email design system that could support diverse marketing campaigns while establishing distinctive brand identity. The existing templates lacked the visual presence and structural flexibility required for efficient campaign execution.
Design Audit & Brand Strategy
After reviewing brand guidelines and auditing existing email templates, I identified that the minimal, monotone approach borrowed from the website didn't leverage email's potential for brand storytelling and visual engagement.
Color Strategy Framework
To bring systematic functionality to the visual design, I developed a color-coding strategy for three email types: Broadcast, Transactional, and Automation and orange color dedicated for checkout process.. This strategic color application ensures users intuitively recognize email purpose while maintaining cohesive brand experience.
Modular System Architecture
I designed a flexible component library where individual modules could be combined for varying content complexity and campaign needs:
Hero blocks with multiple layout options
Product showcases (single, grid, carousel formats)
Editorial content modules
Call-to-action treatments
Image-text combinations with flexible hierarchy
Design Outcome
A bold, youthful email design system with sophisticated French flair—balancing visual impact with strategic functionality. The modular architecture empowers the marketing team with creative flexibility while ensuring every email reinforces Café du Cycliste's premium brand identity.
