The visual identity centers on psychological impact. Bright green tones signal growth and opportunity, while soft lavender brings calm. Together, they create a reassuring visual foundation for users navigating stress. Simple geometric patterns establish approachable visual rhythm, and IBM Plex Sans grounds the optimistic palette with industrial credibility. This cohesive system extends across mobile UI, physical materials (badges, tote bags), and out-of-home campaigns, creating a supportive brand presence during pivotal career moments.
Colors
Bright tones of green hues mixed with soft lavender bring optimism and embody harmony, establishing a calming visual foundation for users during pivotal career transitions.
Geometric Elements
Simple and recurring geometrical shapes are artfully combined to create a visual language with a bold and distinct aesthetic.
Typography
IBM Plex Sans was chosen to create an industrial and timeless look that complements the color and geometric patterns of the design system.
UI Components
