The visual identity centers on creating an uplifting, energetic experience. Bright green tones signal growth and new opportunities, while soft lavender brings calm and balance. Together, they create an optimistic visual foundation for users embarking on exciting career journeys. Simple geometric patterns establish playful visual rhythm, and IBM Plex Sans grounds the vibrant palette with professional credibility. This cohesive system extends across mobile UI, physical materials (badges, tote bags), and out-of-home campaigns, creating an encouraging brand presence during pivotal career moments.
Colors
Bright tones of green hues mixed with soft lavender bring optimism and embody harmony, establishing a calming visual foundation for users during pivotal career transitions.
Geometric Elements
Simple and recurring geometrical shapes are artfully combined to create a visual language with a bold and distinct aesthetic.
Typography
IBM Plex Sans was chosen to create an industrial and timeless look that complements the color and geometric patterns of the design system.
UI Components
Outcome
A complete brand ecosystem was established spanning digital and physical touchpoints. The mobile app interface, student badges, eco-friendly tote bags, and out-of-home posters create a cohesive brand experience through fun, bold colors and playful geometric elements. The result is a distinctive visual identity that brings positivity and energy to career transitions, positioning CareerFly as an approachable, uplifting platform for users navigating new professional chapters.
