The visual identity is rooted in the brand's core duality. A restrained color palette of beige, charcoal, and white allows craftsmanship to speak, while minimal design ensures timeless appeal. Campaign photography for the brand launch establishes visual language—feminine and sensual, yet masculine and edgy. This strategic duality became the foundation for all brand expressions, from e-commerce site to packaging and collateral, creating a sophisticated identity that embodies modern edge and timeless femininity.